1. Recommended resources

    Common Cause | The Case for Working with Values and Frames

    This is the hub of all work related to values and frames supported by some UK NGOs

    http://valuesandframes.org/

    The Common Cause Handbook

    A guide to values and frames for campaigners, community organisers, civil servants, fundraisers, educators, social entrepreneurs, activists, funders, politicians, and everyone in between.

    http://valuesandframes.org/handbook/

    The death of environmentalism: Global warming politics in a post-environmental world

    This is an essay by Michael Shellenberger and Ted Nordhaus, released at an October 2004 meeting of the Environmental Grantmakers Association. It’s very relevant for big picture strategy and challenging the environmental movement to become what it needs to be.

    http://grist.org/article/doe-reprint/

    Purpose driven campaigning

    40 key principles for growing social movements. Adapted from Rick Warren’s book The Purpose Driven Church.

    http://www.makebelieve.me/resources/purpose-driven-campaigning.pdf

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